Behind the work

There's me.

A brand designer for 12 years, I grew up with Netatmo: from graphic designer in 2014 to Lead Creative Designer, I owned the brand end to end (its new identity, the segmentation of its product ranges, the launch of its products) with a team of 3 to 6 designers. Trained in product design, I now design experiences from user research to a coded site, where brand meets product, with AI as an everyday working tool.

Download my CV See my LinkedIn

How I work

Understand before designing

Start from the users, the business goals and the constraints.

Systems, not isolated visuals

Every choice has to hold up across all touchpoints, from packaging to screen.

Making complex things simple

From a connected device to a checkout flow: get to the point, so everyone understands at first glance.

AI as an everyday tool

Explore faster, prototype sooner, and stay in control of every choice.

Background

2026-2027Training

Product Designer, OpenClassrooms

French state-certified degree (RNCP level 6 “UX/UI Designer”), with 12 professional projects, including Les Bambinets, Les Cordons Bleus and Emoving, featured on this site. Skills:

User research: interviews, observation, surveys, usability testing, personas and journey maps
UX strategy: framing user and business needs, benchmark, service blueprint, UX/UI audit and usage data analysis, roadmap
Design: information architecture, critical user flows, wireframes and tested prototypes
Interface: mobile and web UI, documented design system and UI kit (Atomic Design), WCAG accessibility and Green UX
Collaboration: agile methods, documentation and developer handoff, UX/UI watch
Generative AI applied to design, from research to coded site (Claude, Claude Code, Figma Make)

2026Training

AI for UX Designers, Pyramyd

Bringing AI into every design step: research, ideation, prototyping, user testing, UX writing.

2017-2026

Lead Creative Designer, Netatmo (a Legrand brand)

Initiated the rebranding after the Legrand acquisition, from the first workshops to the unveiling at CES 2019. The logo is still in use seven years on.
Rolled out the identity across 100+ assets, in 6+ languages and 15+ countries; brand book delivered with an agency, teams and subsidiaries trained on the guidelines.
Segmentation of the Initial, Original and Advance ranges (2025), from in-store packaging to online shopping.
Product launches: art direction and 11 deliverable families, with 10+ stakeholders (PMs, POs, CRM, acquisition, VPs).
Brand and product: icons for the 4 apps and visuals for in-app installation flows, with the Lead UI/UX Designer; consultant on the redesign that merged the website and e-shop (brand, flows, mockups).
Consumer tests before launch and campaign tracking (clicks, conversions, A/B tests) to refine the creative.
Managed and mentored the creative team (designers, interns, freelancers).

2014-2017