Three ranges, one brand
Netatmo Segmentation
The visual identity of the Initial, Original and Advance ranges, from the store shelf to the online shop.
At a glance
- Context
- In 2025, Netatmo reorganises its offer into 3 ranges, building on the 2019 rebranding.
- My role
- Lead Creative Designer: visual identity of each range, packaging then digital
- Team
- A team of 4, which I coordinated
- Year
- 2025
Netatmo at a glance
Netatmo designs connected devices for the home, grouped into 3 worlds: security, comfort and energy. Founded in France in 2011, the brand joined the Legrand group in 2018. I worked there from 2014 to 2026, as a Graphic Designer and then Lead Creative Designer.
Learn more →01 · Three ranges to clarify the offer
This segmentation clarifies the offer, broadens the audience and strengthens the brand's identity.
02 · The design challenge
Differentiating three ranges without creating three brands. The starting point: the identity I had created in 2019, designed as a system able to evolve.
The starting point
In 2019: the Netatmo rebranding
The logo, symbol and graphic system the three ranges are built on.
03 · Initial
Accessible excellence
04 · Original
Best-sellers, renewed
05 · Advance
The best quality and the most advanced technologies
06 · The ranges in campaigns
On social media and in advertising, each range keeps its own codes (colours, backgrounds, product staging) within a shared grid: logo, range name, headline and orange badge. Posts, stories and square formats, for thermostats and cameras alike.
07 · What's next: ORIGINAL put to the test of a launch
What happened next
Launching the ORIGINAL range
The launch of the ORIGINAL thermostat and smart radiator valve: the range in context, and the refined guidelines.
What I take away
The segmentation proved the 2019 bet right: an identity designed as a system can host three ranges without splitting into three brands.
The trickiest part was getting the differences right: enough to recognise each range at a glance, little enough for Netatmo to stay recognisable everywhere, from the store shelf to the online shop.
Want to get in touch?
I'm looking for my next permanent role, and I'm also open to a fixed-term contract, an exciting project or a coffee to talk shop. Drop me a line!